Definitions:

1. How a product is usually designed and marketed through its outer container or wrapper. NOUN
   • Good packaging can attract more customers on a crowded shelf.
2. Materials used to wrap or contain products. NOUN
   • The packaging was made from recyclable cardboard.
3. The act of wrapping, boxing, or bottling products for shipping or sale. NOUN
   • the company focuses on sustainable packaging practices.

Synonyms:

• branding
• labeling
• packaged goods
• promotion
• unboxing